New and gently used coats, boots, scarves, gloves and mittens, and new socks and hats, are now being collected by the Rural Outreach Center (ROC). Located at 730 Olean Road in East Aurora, the mission of the ROC is to assist, empower and elevate the impoverished rural population in southern Erie County and surrounding areas.
“Items collected will be donated to families living in poverty throughout the southern rural region of Western New York,” said Pastor Frank Cerny, ROC executive director. “With the cooler months now upon us, this need is immediate. We urge everyone to go through their closets and donate winter clothing items that you no longer use but still have a lot of life left in them.”