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Local Fitness Expert Creates New Training Program for U.S. Marines

East Aurora resident Steven Helmicki, president of Primordial Strength Inc., was contacted by trainers from the U.S. Marine Corp. base in Camp Lejune over the summer to consult on new training methods. After contributing with Noreen Kuhn on the Semper Fit presentation titled “Uncommon Training with Common Movements,” next came a week-long mentoring program that ran daily from 6 a.m. until the dead of the night. 

TeamSave Buffalo Expands Into Rochester Area

TeamSave Buffalo, the popular new collective buying website that allows Western New Yorkers to receive substantial discounts on goods, services and events from hundreds of Buffalo area businesses, has expanded into the Rochester marketplace!

NOCO Express & Nickel City Roast Coffee partner with Food Bank of WNY

Throughout November and December, NOCO Express Stores will donate ten cents from every cup of Nickel City Roast Coffee sold in-store to the Food Bank of Western New York.

“If each customer were to purchase one cup of coffee each day through the end of the year, they would be providing 34 meals to those in need right here in Western New York,” said Terry Messmer, director of merchandising, NOCO Express. “We are proud to partner with the Food Bank of Western New York this holiday season to support such a deserving cause.”

The Food Bank of Western New York collects and distributes food to its 400 member agencies in Erie, Niagara, Cattaraugus and Chautauqua counties, distributing one million pounds of food per month, assisting 100,000 people in need.

Primordial Strength to Offer Concussion Reduction Seminar to Area Athletes

Sports-related concussions have been all over the news lately, thanks in large part to some serious injuries that have occurred in recent NFL and NHL games.

From 10 a.m. to noon Saturday, December 11, Primordial Strength Inc. — a leader in neck and trapezius training and the anti-concussion movement — will conduct a Concussion Reduction Seminar through Neck and Trap Training at the Lancaster Elks Lodge, 33 Legion Parkway. The cost is $40, with a portion of the proceeds benefiting the annual Trench Trophy award event. The trophy is presented annually to Western New York’s high school “Lineman of the Year.”

How to Make Your Car Last Forever: Auto Q&A with Tom Torbjornsen

Dear Tom,

I own a 2006 F250 4x4 Ex Cab with a 6.0 L Diesel. What are your thoughts on the chip tuners such as Bully Dog and Super Chips? Are they worth the investment?
Douglas from Tornado, WV

Douglas,

Multisorb Executive Wins Prestigious Award

Multisorb Technologies is proud to announce that James Balon, Corporate Finance Director, has been awarded the 2010 Financial Executive of the Year Award for Manufacturing, by Buffalo Business First, for his outstanding achievements in corporate finance.

The Financial Executive of the Year Award is presented annually to exceptional executives from Western New York, in several categories, ranging from Healthcare and Education, to Retail and Hospitality. A luncheon in their honor was held at Salvatore’s Italian Gardens, and their biographies and pictures were published in the October 8, 2010 edition of Buffalo Business First.

Local Powerlifter is Training Other Athletes to Win

In his early teens, Steve Helmicki considered himself a bit of an undersized football player, which led him to begin training in his parents’ attic with a DP vinyl and sand weight set and a Bill Grant fitness manual. While countless other young athletes might have a similar story to tell, very few — if any — have ever taken it quite as far as Helmicki.